This project presents the renewal of MioBar into Gran Caffe Mio after thirteen years of operation. The design outcome includes a leaflet, a photo book, and a custom typeface that express the refined yet approachable atmosphere of the transformed interior. Inspired by Italian cafe culture, the project uses architectural curves as typographic motifs and integrates photography to document spatial qualities and human presence. It frames the cafe as a space for social interaction within its local context.
Press Kit
- Unique Properties
- This project marks the transformation of MioBar into Gran Caffe after 13 years. The brochures and photography were designed to convey the refined atmosphere of the renewed space, inspired by the elegance of historic Italian cafes. A custom typeface, subtly echoing the bar's architectural curves, reinforces the identity. More than a place to drink coffee, it aspires to embody the cultural essence of cafes as timeless spaces for reflection and connection.
- Dimensions & Packaging
- Leaflet: A6, 8 pages, folded brochure.
Menu: A3, single-sheet.
Photo book LULTIMOGIORNO: B5, 124 pages.
Typeface Rinata: custom original type created specifically for MioBar.
All elements feature original photography by the designer. - Tags
- Hiroshima, Gran Caffe, Italian Cafe Culture, Graphic Design, Leaflet, Photography, Book Design, Custom Typeface, Visual Communication, Branding
- Production Technology
- The project combined custom typography, editorial design, and photography. An original typeface was created, inspired by the curved architectural features of the renovated cafe interior. The leaflet was realized through color photography shot with Leica equipment, while the photo book LULTIMOGIORNO was produced using monochrome film that I photographed and self-developed. This hands-on process, from capture to refinement, ensured a unified and authentic visual identity aligned with the Gran Caffe's ambience.
- Design Challenge
- The main challenge was translating the essence of a Gran Caffe into visual communication without reducing it to decoration. Balancing historical references with contemporary sensibility required close study of architectural curves and cultural symbols. Limited resources and alignment with the client's renovation vision added complexity, but addressing these constraints resulted in a design that resonates authentically with both space and community.
- Project Duration
- The project began in March 2025 in Hiroshima, Japan, with the renovation of MioBar into Gran Caffe Mio. The design work, including leaflet, photo book, and custom typography, was completed by June 2025 in Hiroshima, and officially presented to the public at the cafe's reopening in July 2025.
- Operation Flow
- This project goes beyond a simple restaurant renovation, aiming to convey the essence of a Gran Caffe to the local community. The leaflet serves as an accessible guide, while the photo book offers a reflective experience of the renewed space. Combined with custom typography, these elements invite people in Hiroshima to engage with the cafe and the cultural heritage it represents.
- Research
- Research for this project focused on the cultural and spatial role of cafes, particularly the transition from a neighborhood bar to a Gran Caffe. The objective was to explore how architecture, typography, and visual communication shape atmosphere and memory. Methods included observing Italian cafe traditions and analyzing spatial curves, which inspired the custom typeface Rinata. Findings indicated that careful design can elevate daily experiences and reinforce cultural identity.
- Inspiration
- Editorial Design
The inspiration came from the transformation of MioBar into a "Gran Caffe," envisioned as a cultural space rather than just a coffee bar. The aim was to express the spirit of its refined yet welcoming interior through graphic design. Drawing from the curved architectural details, I created the original typeface Rinata, complemented with photography to capture both atmosphere and story. The result is a design that not only informs but also evokes the essence of cafe culture. - Image Credits
- Naoya Katagami
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