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Press Release

Moonlight Reverie 7 Piece Set

A' Design Award 2025 Silver Winner in Bakeware, Tableware, Drinkware and Cookware Design

18 April 2025

Moonlight Reverie 7 Piece Set by Xiao Quan Zhang
Moonlight Reverie 7 Piece Set by Xiao Quan Zhang
Moonlight Reverie 7 Piece Set by Xiao Quan Zhang
Moonlight Reverie 7 Piece Set by Xiao Quan Zhang
Moonlight Reverie 7 Piece Set by Xiao Quan Zhang

Xiao Quan Zhang · CLIENT: Zhang Xiao Quan

Moonlight Reverie 7 is a kitchen knife set made for home cooks and professional chefs. The set covers slicing, chopping bones and peeling, and the knives are kept in a block with ordered slots that keep the countertop tidy. The blades are made of 50Cr15MoV steel with a polymethylsiloxane coating and an antimicrobial treatment that resist corrosion and bacterial growth. The block is made of PP and ABS plastic, can be taken apart for cleaning and includes a sharpener, a scissors holder and a reinforced base for stability.

Press Kit

Unique Properties
This kitchen knife set is designed for modern families and professional chefs who value a high quality of life. With its unique color blocking, carefully selected materials, and advanced antibacterial technology, it perfectly blends visual appeal with practical functionality, providing users with a safer, more convenient, and more efficient way of handling ingredients.
Dimensions & Packaging
208mm*131mm*366mm
Tags
Kitchen knife set, Color blocking, Fast disassembly, Stable base, Streamlined handles, Efficient organization, Antibacterial and rust resistant, Multifunctional integration
Production Technology
Crafted from 50Cr15MoV steel known for its hardness and wear resistance, the knives stay sharp and durable over time. They feature a polymethylsiloxane coating and CVD antimicrobial technology to enhance corrosion resistance and prevent bacterial growth, ensuring hygiene and safety. The knife block uses PP material that resists heat and has high hardness, along with ABS plastic known for superior overall performance. This combination of materials provides stability and lasting durability.
Design Challenge
Traditional knife blocks are often bulky, difficult to clean, and can pose safety risks. To address these issues, this design prioritizes improving both convenience and safety of this knife set. The knife block incorporates a detachable design for easy and thorough cleaning, along with practical features like an integrated knife sharpener and a scissors holder to enhance usability. The reinforced base prevents the block from tipping or sliding during use, offering extra safety and peace of mind.
Project Duration
The design and development of this knife set began in Hangzhou in December 2024, and it is scheduled to be introduced to the Chinese market in June 2025.
Operation Flow
This knife set offers multiple functions such as slicing, chopping bones, and peeling to meet diverse food preparation needs. The slots are thoughtfully laid out for neat organization, eliminating hassles of cluttered countertops for efficient operation and a tidy kitchen space.
The streamlined handles fit perfectly in the hand, reducing fatigue during extended use. Balanced weight distribution makes the knives easier to use with precise, smooth control, enhancing the ease of food preparation.
Research
With rising living standards and growing demands for quality lifestyles, traditional kitchen knives fail modern families who value both kitchen aesthetics and practicality. Issues like limited functionality, bulky blocks, mold susceptibility, and tricky cleaning are problematic. This knife set stands out with unique color blocking in left and right sections, plus multiple practical functions and a detachable feature for easy cleaning. Beyond utility, this design keeps the kitchen tidy and safe.
Inspiration
Focusing on the principles of simplicity, practicality, and health, this kitchen knife block features a smooth, rounded silhouette characterized by fluid lines, perfectly aligning with modern minimalist aesthetics. Its unique color scheme combines creamy white and warm beige tones, adding subtle yet striking visual depth to the design. This not only elevates its distinctiveness but also infuses any kitchen with a sense of warmth and understated elegance.

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