Bruno Cintra · CLIENT: Hermoso Compadre
Moose Piss is a promotional animation created as the main part of a beer launch campaign. The animation is 40 seconds long, runs at 12 frames per second and is produced in 4K resolution. Manual drawing was combined with illustration and digital painting, and graphic software was used for composition and sound editing. An irreverent and humorous style was selected to match the character of the beer brand. Natural elements were restyled to build a surreal world. The animation is intended for online video and social media platforms.
Press Kit
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Image Credits
- No copyrights.
- Patents
- No patents.
Press releases are available in 1 languages.