Hu Jijun and Xian Yan · CLIENT: Dreamatic Design x SIVA x SUES
MX 11 is a packaging series created for a range of sunglasses sold by an online fashion store. The packaging is made of laser-treated art paper and is printed in a single color. Each box measures 180 millimeters in width, 70 millimeters in depth and 80 millimeters in height. A mirror-like surface presents the eyewear in a minimal way and draws attention to the product. The name MX 11 combines the word maximum with the number eleven. The design supports a simple and stylish lifestyle for young people in the city.
Press Kit
- Unique Properties
- MX11 is an online fashion store. Advocate a simple and Stylish lifestyle. This project is a series of trendy glasses for the city's young people, cool and fashion.
- Dimensions & Packaging
- For each package size is Width 180mm x Depthmm 70mm x Height 80mm
- Tags
- Sophisticated, Stylish, Younger, Unique, Urban life, Shining
- Production Technology
- High Tech Rich Laser Art Paper,
Monochrome Printing. - Design Challenge
- Cool passed with the most simple way
- Project Duration
- The project started in Sep 2018 and finished in May 2019 in Shanghai.
- Operation Flow
- Laser technology, special paper
- Research
- Brand six prism
- Inspiration
- The brand naming MX 11 creates from Maximum + 11. The Numerology Meaning of Master Number 11, it is the most intuitive of all numbers, instinctual, charismatic, dynamic and capable. MX 11 is just like the code of its consumer. Tries to reflect the true self-personality in front of the mirror, simple, stylish, strong and impressive. At the same time, the mirror itself directly highlights the product in the most minimalist way and attracts people's attention. MX 11 advocate a simple and Stylish lifestyle.
Press releases are available in 1 languages.