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Press Release

Neko Goten Cat Tower

A' Design Award 2021 Silver Winner in Pet Care, Toys, Supplies and Products for Animals Design

23 April 2021

Neko Goten Cat Tower by Hitomi Otake
Neko Goten Cat Tower by Hitomi Otake
Neko Goten Cat Tower by Hitomi Otake
Neko Goten Cat Tower by Hitomi Otake
Neko Goten Cat Tower by Hitomi Otake

Hitomi Otake · CLIENT: Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.

Neko Goten is a cat tower designed to resemble high-end furniture. The structure is made of oak and cedar wood from Fukui Prefecture in Japan and is finished by hand by furniture craftsmen. Neko Goten measures 2200 mm in width, 600 mm in depth and 1800 mm in height. The design combines a staircase, a clawing board, a clear hemisphere, a roller, a spherical shelter, a feeding area with storage and a bed area. The compact play area suits rental homes, cat cafes and clinics where renovation for cats is not possible.

Press Kit

Unique Properties
It is a very luxurious cat tower that your cat can play with safely.
It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
Dimensions & Packaging
Width 2200mm x Depth 600mm x Height 1800mm
Tags
Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
Production Technology
"Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
Design Challenge
It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes.
It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
Project Duration
The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
Operation Flow
This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it.
In the middle, the cat runs on a roller, and the upper sphere is the cat's home.
The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
Research
It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
Inspiration
"Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
Image Credits
Photo:FURUSAKI Co., Ltd.

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