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Press Release

Nine Begonia Reception Center

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Nine Begonia Reception Center by Yimu Design
Nine Begonia Reception Center by Yimu Design
Nine Begonia Reception Center by Yimu Design
Nine Begonia Reception Center by Yimu Design
Nine Begonia Reception Center by Yimu Design

Yimu Design · CLIENT: Yimu Design

Nine Begonia is a reception center of 1350 square meters located in Jiujiang, Jiangxi Province, China. The interior is conceived as a seed museum, where children can explore nature alongside adults. A golden ribbon shaped counter guides visitors into the reception hall. The property model display area has an arc shaped ceiling clad in a large lighting membrane that simulates natural light. A white coffee bar paved with mosaic tiles forms the visual focus of the negotiation area. Wood tones, gray terrazzo and art paint emphasize the natural theme.

Press Kit

Unique Properties
Walking into the reception hall, people are attracted by the golden-ribbon-shaped reception counter, whose shape guides visitors to be immersed in the space. The property model display area has an arc-shaped ceiling clad in large areas of lighting membrane to create a natural lighting environment. The negotiation area has a visual focus, a giant white coffee bar, which is wholly paved with BISAZZA mosaic, looking like a soft cloud to decorate the "museum".
Dimensions & Packaging
Type: Reception Center Space
Area: 1350 sqm
Tags
YIMU, RONSHINE, sales center, innocence, exhibition hall, immersive experience
Production Technology
All materials used in the project take children into account so that environmental and healthy ones are the best choice. The overall wall uses wood color to emphasize a sense of nature. Large areas of gray terrazzo show the integrity and a sense of block of the flooring. Art paint not only expresses the environmental theme but also deepens the level of visual effects.
Design Challenge
The biggest challenge lies in the creation of artificial natural light. The lighting design fully considers the relationship among light, people, space, material and color, and adopts ways of simulating natural light so as to make up for the lack of natural light, bringing more comfortable user experiences.
Project Duration
2019.09-2020-02
Jiangxi Province, China
Operation Flow
Mexican architect Ricardo Legorreta once said, "modern architects want too much clarity in a building. They miss the pleasures of mystery and intrigue." Different from common sales center, the project focuses on natural and innovative elements to interpret the innocent beauty and create immersive experience, not just serving as a simple exhibition hall. The fusion of innocence and modern art endows the space with more imagination.
Research
Different from common sales center, the project focuses on natural and innovative elements to interpret the innocent beauty and create immersive experience, not just serving as a simple exhibition hall. It's a space that embraces children and adults at the same time.
Inspiration
The project is sited at the best school district of Jiujiang, Jiangxi Province. So the designers conceived it as a "seed museum", where children can embrace nature and discover the fun of life. It serves as not only an open commercial space for adults but also a playground respecting children.
Image Credits
Guangzhou Daze Photography Co., Ltd.

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