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Press Release

Nirvana World Photography

A' Design Award 2022 Bronze Winner in Photography and Photo Manipulation Design

22 April 2022

Nirvana World Photography by Ecust Vc Design
Nirvana World Photography by Ecust Vc Design
Nirvana World Photography by Ecust Vc Design
Nirvana World Photography by Ecust Vc Design
Nirvana World Photography by Ecust Vc Design

Ecust Vc Design · CLIENT: ECUST VC Design

Nirvana is a Buddhist term for the transcendence of life and death, which can also be understood as rebirth. It is invisible, but you can feel it, it is both static and dynamic, it is frozen in the moment of rebirth. The work uses photography to express the concept of nirvana nirvana, using the transition between ice and water, together with unreal colors to express the concept of nirvana. Visually, the abstract concept is expressed in the style of Chinese ink painting, which brings people's thoughts into the world of nirvana through the unknown, unreal and moving visual images.

Press Kit

Unique Properties
Using macro photography combined with abstract concepts expressed in computer post, the photographs express an ethereal, unknown and unreal world of nirvana.
Dimensions & Packaging
Width 900 mm x Height 900 mm
Tags
Nirvana, Unreal, Abstract, Ink, Universe, Chaos
Production Technology
Macro shooting and computer post-processing.
Design Challenge
The difficulty of creation is to represent the abstract concept of Nirvana. More than 20 different shapes of ice were used in the studio and hundreds of photos were taken repeatedly from different angles in order to get the ideal picture and find the right light and form.
Project Duration
Completion in Shanghai in October 2021
Operation Flow
By capturing the moment of liquid and ice breaking, we express an unreal, abstract world.
Research
Through macro photography, abstract photography works similar to the artistic conception of traditional Chinese ink painting are presented. Photography works mainly study the photographic expression of abstract concepts and the abstract expression language of water, ice and ink, hoping to create an abstract visual effect of virtual and real, static and dynamic.
Inspiration
Nirvana is a Buddhist term for the transcendence of life and death, which can also be understood as rebirth. It is invisible, but you can feel it, it is both static and dynamic, and it is frozen in the moment of rebirth. The transformation between ice and water can also be understood as a kind of nirvana, but it cannot be too figuratively represented. Through macro photography integrated into the Chinese ink painting mood to show an unknown, unreal world of nirvana.
Image Credits
Belong to myself
Patents
Belong to myself

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