Mingbin Yang · CLIENT: Niuniu Western Food
Niuniu Western Food is a restaurant interior covering 400 square meters. The design applies the brand color system directly within the space. Orange, the main brand color, is combined with earth gray and sky blue drawn from nature. The color palette expresses respect for the natural world through simple visual contrasts. A wall mural uses childlike strokes to form a family portrait of the brand character. Materials include paint, metal, stone and tile. The design was developed to suit a limited construction budget.
Press Kit
- Unique Properties
- Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
- Dimensions & Packaging
- 400sqm
- Tags
- Naturally, brand identity
- Production Technology
- Paint, metal, stone, tile.
- Design Challenge
- Investment cost is limited.
- Project Duration
- The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
- Operation Flow
- The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
- Research
- The practice of brand culture and visualization system in space.
- Inspiration
- The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
- Image Credits
- HONIDEA&NIU NIU WESTERN FOOD
Press releases are available in 1 languages.