Bold Brands · CLIENT: Bold Brands
OHO Lentil Chips is a packaging design for a lentil based snack. The bag measures 190 x 250 x 50 mm and is printed on polypropylene by flexography with a paper touch varnish. A kraft paper background replaces the bright colours common in the snack category and gives a natural appearance. Illustrated graphic elements add a playful character, while the flavours are shown through high quality photographic images. The combination makes the product easy to recognise and presents it as a healthier snack option.
Press Kit
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Image Credits
- Visuals: Sandra Ramoskaite
Press releases are available in 1 languages.