Skip to content

Press Release

Omni Chang’An Site Concept Show Cultural Travel Performance

A' Design Award 2024 Gold Winner in Cultural Heritage and Culture Industry Design

16 April 2024

Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.
Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.
Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.
Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.
Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd.

Funshine Culture Group Co., Ltd. · CLIENT: Funshine Culture Group Co., Ltd.

Omni Chang'An is a large-scale site-specific conceptual theatre performance staged in Xi'an, China. The show is based on the intangible cultural heritages of Shaanxi and lasts 90 minutes. The performance is composed of eight original parts, each carried in a different dimension and style. More than 20 stage technologies are used, including matrix screens, wall projection, an elevating stage and holographic projection. Seven traditional heritage art forms are combined with modern technology. The aim is to present traditional culture to younger viewers in a new form.

Press Kit

Unique Properties
Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
Dimensions & Packaging
The performance lasts 90 minutes
Fewer than 150 people performed
Tags
Cultural Heritages, Performance, Stage, Technology, Creative Idea
Production Technology
The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
Design Challenge
How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
Project Duration
The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
Operation Flow
In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
Research
What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
Inspiration
As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.

Press releases are available in 1 languages.

Email this page to a friend

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More