Haolai Zhou · CLIENT: H.Design
Option is a poster design about women's rights. The poster asks women not to keep silent and to raise their voice to the world. The message also asks the public not to stay silent about an issue that happens around them every day. Silence is not an option for women or for the public. The central image is a cross symbol, taken from the marks placed on abandoned sketches and drafts during the review of the work. The cross states that silence is not an option. The poster measures 11 by 17 inches.
Press Kit
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
Press releases are available in 1 languages.