Shenzhen Transsion Holdings Co., Limited · CLIENT: Shenzhen Transsion Holdings Co., Limited
Oraimo is a handheld cordless vacuum cleaner designed for home cleaning. The suction power supports daily cleaning of floors, carpets and demanding surfaces. An integrated display screen and an interactive light show the selected mode through different colours. Green marks the energy saving mode, blue the medium speed mode and red the high speed mode. The handle follows sleek lines that fit the natural position of the fingers and allows a grip from several angles. An antibacterial coating improves comfort. The transparent shell reflects the design language of the brand.
Press Kit
- Unique Properties
- This vacuum cleaner offers users an effortless, enjoyable cleaning experience. Its high suction power meets the daily home cleaning needs. The display screen with the emotional interactive light seamlessly integrates the product into living spaces, and adds fun to the cleaning process. The specially designed handle allows users to grip from multiple angles, avoiding wrist strain. The transparent shell emphasizes the design language of the brand, conveying a blend of technology and art.
- Dimensions & Packaging
- 1242.60mm*346.60mm*217.70mm
- Tags
- high power dust removal, emotional interactive light, comfortable grip, intuitive operation, technology aesthetics
- Production Technology
- tactile coating technique, vacuum plating technique, aluminium alloy, plastic, electroplated decorative parts
- Design Challenge
- The challenge was to redefine cleaning experience and usage. The 350W BLDC digital motor paired with a 40W large floor brush elevates suction power to 230AW, ensuring optimal cleaning results. After studying the ergonomic preferences of over 1,000 users, the handle uses the sleek lines to perfectly fit the hand of users. The antibacterial tactile coating improves comfort and reduces the risk of virus transmission. The emotional intelligent interactive light adds fun to the cleaning process.
- Project Duration
- This product was developed in June, 2022 in Shenzhen, and will be launched in July, 2024 in Africa, Europe and America.
- Operation Flow
- The integrated functional buttons and display screen at the optimal location for easy access allow for intuitive operation and enables users to visually know information. Different light colors indicate different modes, realizing a simpler interaction logic. Green is energy saving mode for use on floors, blue is medium speed mode for carpets, and red is high speed mode for challenging surfaces. The slow and rapid blinking of red respectively suggests normal charging and component malfunction.
- Research
- Home cleaning is a crucial link of protecting the health of users, as unseen bacteria and dust can cause immeasurable consequences. Viruses, bacteria, and insect eggs spreading everywhere badly affect normal life and work of people, and may lead to respiratory diseases. Considering that, this product optimizes all of its functions to offer users an effortless, enjoyable experience and fully guarantee their health.
- Inspiration
- With a profound understanding of user lifestyles and home cleaning experiences, the design team believes that users should have an easy, enjoyable experience, rather than complex procedures, throughout the entire vacuuming process. Therefore, this product features a minimalist design and intuitive operation. The emotional breathing light makes the cleaning process interesting. The signature sleek lines coincide precisely with the natural position of the fingers of users for a comfortable grip.
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