Wu Yao · CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
Panpan is a limited edition gift box designed to hold brand products and selected gifts. The outer form is inspired by ancient Chinese food boxes, while the decoration follows the Chinoiserie style popular in Europe in the 18th century. Famous Chinese and French landmarks are combined with the brand character in hot stamped illustrations. The box is made of cardboard, with metal plates on the front and back. Wheat patterns on the side and bamboo patterns inside are embossed in gold paper. The flip lid is held closed by magnets.
Press Kit
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
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