Mohsen Koofiani · CLIENT: Parsirang Eggs
In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.
Press Kit
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Dimensions & Packaging
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - Tags
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- Production Technology
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - Design Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Project Duration
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Operation Flow
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
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