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Press Release

Pass On Photo Series

A' Design Award 2020 Bronze Winner in Photography and Photo Manipulation Design

22 April 2020

Pass On Photo Series by Eduardo Dulla
Pass On Photo Series by Eduardo Dulla
Pass On Photo Series by Eduardo Dulla
Pass On Photo Series by Eduardo Dulla
Pass On Photo Series by Eduardo Dulla

Eduardo Dulla · CLIENT: Eduardo Dulla

Pass On is a photographic series built around the image of a message sealed inside a bottle. Each photograph is inspired by a single word, such as hope or fraternity, and represents that word through its meaning or through a real event. The same three elements, a message, a bottle and water, appear in every image, yet each theme is treated in a different way. Sets, special aquariums and specific mechanisms were built for the pictures. The digital images combine interference and image fusion, and are printed with inkjet on cotton paper.

Press Kit

Unique Properties
This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging
digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags
message in a bottle, photo digital, photo manipulation, mankind,
Production Technology
Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge
The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Project Duration
The project started in July 2017 and is yet in progress.
Operation Flow
The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Research
Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration
The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Image Credits
all photos Eduardo Dulla
Patents
all rights reserved Eduardo Dulla

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