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Press Release

Peacebird Fashion Down Outdoor Jacket

A' Design Award 2025 Bronze Winner in Fashion, Apparel and Garment Design

18 April 2025

Peacebird Fashion Down Outdoor Jacket by Peacebird
Peacebird Fashion Down Outdoor Jacket by Peacebird
Peacebird Fashion Down Outdoor Jacket by Peacebird
Peacebird Fashion Down Outdoor Jacket by Peacebird
Peacebird Fashion Down Outdoor Jacket by Peacebird

Peacebird · CLIENT: Ningbo Peacebird Fashion Clothing Co., Ltd.

Peacebird is a down outdoor jacket designed for winter outdoor activities. The outer shell uses Dermizax stretch fabric with a high moisture permeability index and water, oil and dirt repellency. The lining combines a honeycomb reflective heat storage layer with graphene heat storage fabric, holding body heat at temperatures as low as minus 15 degrees Celsius. A waterproof adjustable hood, waterproof seal tape treatment and large capacity pockets add protection and practicality. A 3D draping cut supports a close fit and free movement.

Press Kit

Unique Properties
This down outdoor jacket blends warmth, lightness, and durability to provide wearers with a comfortable and adaptable winter outerwear solution. The outer shell comprises Dermizax fabric, complemented by a waterproof seal tape treatment and an adjustable design, substantially enhancing protection. The lining incorporates a honeycomb reflective heat storage lining with graphene heat storage fabric, effectively maintaining body heat even at temperatures as low as minus 15 degrees Celsius.
Dimensions & Packaging
710mm*70mm*820mm
Tags
Winter outdoor activities, warm and comfortable, breathable and dry, efficient protection, free movement
Production Technology
Employing a 3D draping cut technique based on the data of millions of Chinese male body shapes, the jacket balances a snug wraparound fit and freedom of movement.
The shell uses Dermizax professional outdoor stretch fabric with a high moisture permeability index and hydrostatic pressure resistance up to level 5.
The lining uses honeycomb reflective heat storage lining and graphene heat storage fabric.
The waterproof seal tape treatment is applied to the chest pocket and placket pocket cover.
Design Challenge
The challenge lies in the fusion of outdoor jacket functionality with the warmth provided by a down jacket. To address this obstacle, the jacket employs Dermizax professional outdoor stretch fabric, delivering high water, oil, and dirt repellency. The inclusion of honeycomb reflective heat storage lining with graphene heat storage fabric amplifies the warmth of the jacket, catering to the requirements of users for outdoor winter activities across all facets.
Project Duration
The PEACEBIRD Fashion Down Outdoor Jacket, introduced on October 23, 2024, is currently being promoted by the brand spokesperson through live demonstrations.
Operation Flow
With a 3D cuttingfit based on the Chinese male body shapes, the jacket integrates a black-and-white colour scheme, steel-pressing logo, and decorative stripes, balancing visual effect and comfort.
The jacket features a waterproof adjustable hood and a collar with a hidden hot-pressing adjustable buckle, contributing to its performance against harsh outdoor conditions.
The jacket equips large-capacity storage pockets to carry outdoor essentials.
Research
The rising interest in winter outdoor activities, coupled with advancements in the clothing industry, has led to an increasing demand for winter outdoor apparel. To address this market need, PEACEBIRD has developed a product utilizing 3D tailoring, triple proof fabrics, and a waterproof seal tape process, not only offering exceptional warmth in severe cold but also ensuring freedom of movement and protective performance.
Inspiration
To meet the high standards of winter outdoor enthusiasts, the design team utilizes advanced materials, including Dermizax professional outdoor stretch fabric and honeycomb reflective heat storage lining, complemented by 3D draping cut technique and practical detail designs to create a winter outdoor activities jacket with warmth, comfort, and functionality.

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