Mathias Zimmermann · CLIENT: Pictomato
Pictomato Bern City Map is an illustrated advertising campaign created to introduce a new independent design studio. The map shows well known sights of Bern together with personal recommendations. Selected pins on the map explain the working philosophy and the skills of the studio, and each pin is described in the legend. The design also serves as a decorative poster. The individual illustrations were reused for a series of postcards, an animation and a social media campaign. All artwork was drawn in Adobe Illustrator.
Press Kit
- Unique Properties
- I've created the "Pictomato Bern City Map" as a self-promotional campaign to get started with my independent studio "Pictomato". I used the Pins on the Map to explain my philosophy of work, shown some personal interests and of course to show my skills. The campaign includes a poster, a series of postcards, an animation and a simple social media campaign to demonstrate a simple cross-media campaign.
- Tags
- Illustration, Self-Promotion, Graphic Design, Travel, Map
- Production Technology
- Adobe Illustrator
- Inspiration
- I've always wanted to create an illustrated map, but never get the right project to do it. One day while a glider-flight, i've flying over my home city and enjoying the view, i've seen every where some locations with memories and personal experiences. After the landing i've got the idea to use the visualisation of a map to introduce my self and my work this way.
- Image Credits
- All: Mathias Zimmermann
Press releases are available in 1 languages.