Jun Li · CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Pindao Tiancheng is a packaging design for a liquor brand, based on Taoist culture. The glass bottle is shaped as the number one, a reference to the Taoist idea that one gives rise to all things. The simple form reflects the brand culture and makes the product easy to recognize. The glass bottle is sprayed with color and the pattern is baked onto the surface. The box is made of special paper with bronzing and embossing, and measures 150 by 120 by 300 millimeters. The box opens from the side for easy display. After use, the bottle can serve as a vase or a decoration.
Press Kit
- Unique Properties
- The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
- Dimensions & Packaging
- The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
- Tags
- Taoist Culture，Simplicity, Differentiation
- Production Technology
- The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
- Design Challenge
- It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
- Project Duration
- The project started in January 2021 and will be completed in April 2021.
- Operation Flow
- The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
- Research
- Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
- Inspiration
- The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
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