Paul Robb · CLIENT: S6 Foundry
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Press Kit
- Unique Properties
- Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
- Dimensions & Packaging
- 256 pages full colour, hard-backed book
- Tags
- Font design, Branding, Identity, Type design
- Design Challenge
- The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
- Project Duration
- July- September 2021
- Research
- Research photography and onsite sketching
- Inspiration
- The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
- Image Credits
- Paul Henry Robb
- Patents
- Paul Henry Robb
Press releases are available in 1 languages.