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Press Release

Plutus Spacemen Toys

A' Design Award 2020 Silver Winner in Toys, Games and Hobby Products Design

23 April 2020

Plutus Spacemen Toys by Daybreak Li
Plutus Spacemen Toys by Daybreak Li
Plutus Spacemen Toys by Daybreak Li
Plutus Spacemen Toys by Daybreak Li
Plutus Spacemen Toys by Daybreak Li

Daybreak Li · CLIENT: 52toys

Plutus Spacemen is a series of collectible toy figures created for teenagers and office workers. The design combines the fortune cat with the astronaut, pairing a spacesuit with a cute and playful appearance. Each figure measures 50 by 50 by 50 millimetres and is made of PVC and ABS. Selected styles are electroplated to vary the surface finish. The series follows a retro theme and uses bold colour combinations based on elements of the twentieth century. The different colours create a sense of anticipation when a package is opened.

Press Kit

Unique Properties
This toy project is designed for teenagers and white-collar people. On the basis of cute and interesting modeling, different roles are changed to make products more abundant and diversified. People will have a good mood when they see such lovely modeling.
Dimensions & Packaging
The dimension of single product is width 50mm x depth 50mm x height 50mm.
Tags
toys, Illustration, Graphics Design, Astronaut
Production Technology
This product design material is combined with PVC and ABS. The individual styles have been electroplated.
Design Challenge
In the process of creation, the main challenge is how to transform the plane design into a solid object. Show different product details with different processes.
Project Duration
The project was developed between the years of 2018 and 2019, in BeiJing and GuangZhou, China. It started in July 2018 and finished in October 2019.
Operation Flow
Astronauts combine the elements of the Fortune Cat, the collocation of the cool spacesuit with the cool design of the spacesuit, giving people more joy and love. The different colors make you feel full of anticipation in the process of opening the package. This series takes retro as the design theme, selects the representative elements of twentieth Century to merge, and makes more bold avant-garde attempts in color matching. Different crafts make the whole product more pleasant, and eventually these memories will be shown to customers through time and space.
Research
Astronauts combine the elements of the Fortune Cat, the collocation of the cool spacesuit with the cool design of the spacesuit, giving people more joy and love.
Inspiration
The inspiration comes from the Fortune Cat. Spacemen are also a subject I like very much, so I started to combine Spacemen and fortune cats to design a lovely look. Plutus means God of wealth. So this product line is named ‘Plutus Spacemen’, the concept is to have wealth from the universe.
Image Credits
Copyright © culture Communication Co., Ltd. All rights reserved.

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