Min Huei Lu · CLIENT: Academy of Art University
Through this visual, the designer aims to express a piece of music through typography, imagery, and layout composition. The visual is themed around the US recession during the early 1980s in which millions of individuals were left unemployed and the United States underwent major socio-economic changes. The visual also take a stab at associating the visuals with the ‘Don’t worry, be happy’ song which was at its peak of popularity during that era.
Press Kit
- Unique Properties
- Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
- Dimensions & Packaging
- 13"x19" Poster
- Tags
- Music Poster, Don't Worry Be Happy
- Production Technology
- The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
- Design Challenge
- There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
- Project Duration
- The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
- Operation Flow
- The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
- Research
- Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
- Inspiration
- During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
- Image Credits
- Image #1,2,3,4,5: Photographer / Creator Min Huei Lu
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