Jiaying Zhu and Huicong Hu · CLIENT: Jiaying Zhu and Huicong Hu
Pure App is a mobile application designed for plogging, an activity that combines jogging with picking up litter. The app guides each session with details such as route, trash can location, distance, speed and energy use. Every collected item is tracked and turned into points, so users can compare results with friends. Team plogging is also supported online, allowing group activities and friendly competition. Additional features include tasks, environmental quizzes and an online store for green products.
Press Kit
- Unique Properties
- Plogging, a combination of jogging and picking up litter, starts to become the new eco-friendly fitness trend. Pure App is designed that coaches your plogging, and bring your friends along for the ride. It includes main features of Individual Plogging, Team Plogging, Field Activities, Healthy lifestyle, Online eco-Mall, and User Profile.
- Dimensions & Packaging
- Designed for the iOS System
- Tags
- Interface, Interaction Design, Visual Communication, Plogging, User Experience
- Production Technology
- In the conception phase, we conducted situational interview, brainstorming, mind mapping, think aloud, etc. In the design phase, we used Photoshop, Illustrator and Adobe Experience Design.
- Design Challenge
- The biggest challenge is to explore the feasibility of the App as there is little similar product in the market. We conducted 20 deep contextual interviews and analyses to acquire user needs among target users. In addition, we adopted user experience evaluations to further demonstrate the feasibility on the high fidelity prototype.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Shenzhen.
- Operation Flow
- Pure App can guide user's plogging with all the detail – route, trash can location, distance, speed and calories. It can track every picking up and suggest the right litter type for sorting. Plogging scores are defined in this App to let users easily compare and compete with friends to see where they stand. Online team plogging is also supported in this App.
- Research
- In the needs acquisition phase, extensive user interviews among target users are conducted to identify user needs. In the needs analysis phase, Flow Model, Work Activity Affinity Diagram, Hierarchical Task Inventory, Step-by-step Task Interaction Model are constructed to present the relationships among tasks and interactions. In the design phase, brainstorming, story-telling, wire-framing are used to express the design in low fidelity. Photoshop, Illustrator, and Adobe Experience Design are used to build the high-fidelity prototype. In the evaluation phase, user experience evaluation is adopted to explore the feasibility of the design.
- Inspiration
- Protecting the environment is everyone's responsibility. With so many plastic bottles, cartons, plastic bags and other rubbish on the streets of many cities, plogging could help us solve the problem. Picking up litter while running not only strengthens our body, but also beautifies the environment. I've been involved in plogging. It was fun and I hope more people could get involved.
- Image Credits
- Images by Jiaying Zhu, Huicong Hu, 2020
Press releases are available in 1 languages.