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Press Release

Push Collection Armchair

A' Design Award 2022 Gold Winner in Furniture Design

22 April 2022

Push Collection Armchair by Moredesign
Push Collection Armchair by Moredesign
Push Collection Armchair by Moredesign
Push Collection Armchair by Moredesign
Push Collection Armchair by Moredesign

Moredesign · CLIENT: Moredesign

Push Collection is a modular seating range built around a stackable armchair. The armchair design is reduced to a minimum in order to reveal the essence of each element. Only two materials are used: die-cast and extruded aluminium for the frame, which is fully recyclable, and technical fabric obtained from recycled PET bottles for the upholstery. By replacing a few parts of the seat frame, four items can be produced: a chair, an armchair, a backless seat and a two-seater armchair. The collection joins minimal form with sustainability and robustness.

Press Kit

Unique Properties
It’s a project that doesn’t look at the design as a pure creative expression, but rather identifies an essential and indispensable factor into sustainability. The armchair is made up of two materials: aluminium for the frame, a 100% recyclable material, and technical fabrics for the upholstery obtained from the recycling of PET. Another main feature is its modular aspect which allows to obtain more items with the same few elements.
Dimensions & Packaging
W:540mm L: 570mm H: 750mm stackable
Tags
chair, armchair, seating, sofa, stool, aluminium, design, furniture design
Production Technology
The whole collection is made up of 2 materials: die-cast and extruded aluminium for the frame, while for the upholstery has been identified technical fabric obtained from PET recycling (plastic bottles) with high technical characteristics.
Design Challenge
Finding a technical solution capable of merge at the highest-level aesthetic, comfort and sustainability, which would also allow the creation of multiple items using few basic elements. Starting from the seat’s frame and replacing some parts, could be obtained 4 items: chair, armchair, stool and two-seater armchair.
Project Duration
The project started in October 2019 and finished in March 2021. Padova Italy
Research
The initial goal of the project was to do a visually light armchair approaching the concept of minimalism. The aim was to remove all that was useless in order to find the right aesthetic balance, thus enhancing the product essence. The sustainability was the other goal. The aluminium together with the upholstery made of recycled PET guarantee the necessary sustainability and robustness features. All this, together with its modular aspect, translates into a substantial saving of production resources and to the consequent reduction of investment costs.
Inspiration
In the genesis of this project there is certainly a strong minimalist influence. The idea that Moredesign tried to translate into form concerns exactly the reduction of the armchair design to a minimum in order to lay bare the essence of the elements. A representative example of this purpose, from a design point of view, it the version in which the backrest has no upholstery.
Image Credits
Alessandro D Bon

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