Arkiteam Architecture · CLIENT: Rams Global
Rams Beyond Etro is a sales office and showroom in Istanbul. The interior covers 1650 square meters and is arranged as a gallery. White surfaces frame curated artworks and a model of the residential project. Curved walls are formed from gypsum board, and the ceiling is finished with custom metal panels that reflect light. White natural stone flooring makes the flowing forms and shadows more visible. A spider glass facade connects the interior with the city. A clear path leads visitors from the reception to the main display zones.
Press Kit
- Unique Properties
- Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
- Dimensions & Packaging
- 1650 sqm
- Tags
- Sales Office, Showroom, Retail, Interior Design, Curves, Art
- Production Technology
- The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
- Design Challenge
- The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
- Project Duration
- Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
- Operation Flow
- The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
- Research
- The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
- Inspiration
- Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
- Image Credits
- Arkiteam Architects
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