Borghezia · CLIENT: Borghezia
Rana is a pair of earrings designed for everyday wear. Rana offers a dual look option. The dangle attachments are interchangeable and can be removed, so the earrings can also be worn as studs. The design combines the bold, structured look of modern architecture with the traditional beauty of ethnic jewelry. Rana is made of brass with 18k gold plating and is set with glass stones. Each earring measures 2.5 cm in diameter and 9 cm in length. The interchangeable back lets one main design create two different looks.
Press Kit
- Unique Properties
- Rana’s style features a dual look option. Dangle attachments are interchangeable and can be worn as stud earrings.
- Dimensions & Packaging
- Earring Diameter: 0.98" ( 2.5 cm)
Length: 3.5" (9 cm) - Tags
- borghezia, jewelry, earrings, gold, fashion jewelry, accessories, statement jewelry
- Production Technology
- From sketch to 3d drawings, prototypes, molds, and productions.
Made of 18k IP gold plating brass, set with glass stones. - Design Challenge
- To combine the bold, structured look of a modern architecture while maintaining the beauty of classically elegant traditional jewelry.
- Project Duration
- The project started in September 2019 in Indonesia and finished in January 2020.
- Operation Flow
- Everyday jewelry that features a dual look option. Dangle Attachments are interchangeable and can be worn as stud earrings.
- Research
- In order to innovate the use of earrings, interchangeable backs is the most suitable platform to transform one look into another without changing the main design.
- Inspiration
- Rana was influenced by a love for modern architectural design, combined with an appreciation of the traditional beauty of ethnic jewelry. Rana embodies the bold, structured look of modern architecture while maintaining the beauty of classically elegant, traditional jewelry.
- Image Credits
- Boghezia
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