Bo Yang · CLIENT: Beijing Bofly Design Co.,ltd.
The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for Soda, with the letter A supporting the other three letters, resembles a balancing act, which is interesting and visually conveys the concept of acid base balance.
Press Kit
- Unique Properties
- The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
- Dimensions & Packaging
- 65mm*65mm*120mm
- Tags
- Soda water packaging design,Can packaging design
- Production Technology
- Conventional aluminum beverage can
- Design Challenge
- How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
- Project Duration
- The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
- Operation Flow
- Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
- Inspiration
- A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Press releases are available in 1 languages.