Ruud Winder - Rebrandt® · CLIENT: Rebrandt®
In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.
Press Kit
- Unique Properties
- The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Dimensions & Packaging
- European DIN sizes.
- Tags
- EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
- Production Technology
- Digital and paperwork
- Design Challenge
- Keep it as simple as possible, but still telling so much, that's a challenge!
- Project Duration
- EMplus started in 2023 and will continue to grow the following years.
- Operation Flow
- The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Research
- The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
- Inspiration
- Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
- Image Credits
- All rights: Rebrandt / Ruud Winder 2024
- Patents
- All rights: Rebrandt / Ruud Winder 2024
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