Not Real · CLIENT: RingCentral
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.
Press Kit
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Dimensions & Packaging
- 1920 pixels x 1080 pixels at 24 frames per second
- Tags
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- Production Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Design Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Project Duration
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Operation Flow
- It's a video with no interaction or special operative instructions. Just hit Play!
- Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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