Ruud Winder - Rebrandt · CLIENT: Rebrandt
Suicide is the first cause of death among young people in the Netherlands. Rogier Hulst, a valued colleague, and friend of the design team passed away much too young. His mother founded Roger That to offer other young people the opportunity to receive shelter, a listening ear, and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design. Based on the typical logo of Rogier van Hulst, the designer made a system that represents the multi-coloreds and diversity of the youngsters.
Press Kit
- Unique Properties
- Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
- Tags
- Rogier van Hulst, branding, Roger That, Inspiratielab
- Production Technology
- For the corporate identity is printwork made, and also streetart and digital materials.
- Design Challenge
- To keep the design of Rogier van Hulst alive in this new identity.
- Project Duration
- 2 months
- Inspiration
- Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
- Image Credits
- 2023 Ruud Winder - Rebrandt
- Patents
- 2023 Ruud Winder - Rebrandt
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