Pedro Panetto · CLIENT: Pedro Panetto
Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.
Press Kit
- Unique Properties
- Role is a video producer agency. Its visual identity works in motion or still, it conveys energy, dynamism. It works well in all kinds of applications, including videos in which this brand can behave in motion.
- Dimensions & Packaging
- All project and paper pieces were madw using the Golden Ratio.
- Inspiration
- Role's visual identity has elements from the audiovisual poduction universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls. The rectangular shape of its logo has been chosen by inspiration of this universe as well, for we see many rectangular elements, such as cameras, clapboards, screens and etc. The logo in motion connects with the name of the brand "Role", which in Portuguese comes from the verb to roll , its symbol is constantly rolling.
Press releases are available in 1 languages.