Tamer El-Menyawi · CLIENT: Tamer El-Menyawi
This is a brand identity design for Safety Twenty Four Seven, an American multinational company, headquartered in the United States and with branches in several countries in the Middle East. It specializes in providing consultations in safety for workers in areas such as the petroleum industry, construction and other areas that increase risk during work. The logo design is inspired by the idea of the helmet, which is considered one of the important tools in this field. The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories.
Press Kit
- Unique Properties
- A brand identity design for Safety 24/7, A multi-national company specialized in providing high-level courses and training in industrial safety for workers in the fields of petroleum, construction, and others.
The minimalist logo design is inspired by the idea of the helmet, which is considered one of the most important tools in this field.
The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories. - Dimensions & Packaging
- The whole design of the brand identity has been made using the color model CMYK, and the international print sizes.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Design Challenge
- The challenge was to come up with a new design that is innovative, minimal and at the same time close to the field of industrial safety, and that can attract attention and gain admiration.
- Project Duration
- The project started in January 2022 and finished in March 2022.
- Inspiration
- I believe that the minimalism is the best approach to logo design. In designing the Safety 24-7 logo, I chose the helmet, which is a main tool in various types of dangerous work, and at the same time it is a familiar tool for most people.
Logo colors indicate work environments that need safety, namely desert, sea and various industrial environments.
Press releases are available in 1 languages.