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Press Release

Sarban Leather Bag

A' Design Award 2024 Iron Winner in Fashion and Travel Accessories Design

14 April 2024

Sarban Leather Bag by Aida Mehranfar
Sarban Leather Bag by Aida Mehranfar
Sarban Leather Bag by Aida Mehranfar
Sarban Leather Bag by Aida Mehranfar
Sarban Leather Bag by Aida Mehranfar

Aida Mehranfar · CLIENT: Fida

Sarban is a handmade leather bag inspired by the Sarban Minaret in the Joybar neighborhood of Isfahan, Iran. The bag measures 300 mm by 120 mm by 230 mm and weighs about 613 grams. Natural camel leather is used, a material chosen for durability and for the historic role of the minaret as a guide for camels and caravans. Raised and recessed geometric shapes on the front recall the brickwork of the minaret, and a single brick tone follows the same reference. The design refers to an area where different religions coexist peacefully.

Press Kit

Unique Properties
This design is efficient both visually and functionally. The material used in this design is natural camel leather, which makes the product more durable. The source of inspiration for this design is an Iranian architectural building, which aims to introduce ancient Iranian art to the world. it's 23 cm x 30 cm x 12 cm bag and its weigh is about 613 g.
Dimensions & Packaging
this bag's physical information is: 300 mm x 120 mm x 230 mm
Tags
Bag, architecture, Sarban, Iran, peace
Production Technology
This bag was designed manually, with a pencil on paper, and also the method of making the initial pattern was done entirely by hand and using paper by trial and error. The protrusions and depressions on the front of the bag were prepared as manual patterns, and by sticking the shapes together with tape, they reached the final form and after reaching the paper pattern, the pattern was transferred to the leather and cut and collected and reached the final shape.
Design Challenge
This design is not just a product; it is a means to promote the sense of peace among humans. It aims to foster peace among different thoughts and religions. The region where the Sarban Minaret is located is a place where different religions converge and peacefully coexist. Sarban symbolizes peace. The challenge of this project was to transform an architectural structure into a leather bag and creat it. The forms that were shaped by bricks had to be replicated in the same way using leather, and all of these stages were done by hand.
Project Duration
This project was designed and executed in Iran in December 2020. The design and implementation of this project took two weeks to complete.
Operation Flow
This design has incorporated elements from Iranian culture to interact with the audience. Architecture is a part of Iranian art and culture, and through drawing inspiration from it and embodying it in the design of this bag, a connection has been established with the audience.
Research
The bag design was created through extensive online and field research in the field of architecture. The goal was to showcase ancient Iranian architectural structures and find an appropriate landmark. The Sarban Minaret was selected for the project, and extensive photography was conducted from different angles. The geometric patterns of the building were analyzed and sketched on paper. Paper templates were created using simplified patterns, and through an iterative process, the final design was achieved. The chosen structure aims to have a positive impact on human perception and promote a deeper understanding of peace.
Inspiration
This bag is a handmade product inspired by Iranian architecture and the Sarban minaret in the Joybar neighborhood of Isfahan. It reflects the peaceful coexistence of Jews, Kalimis and Muslims in that area. It has geometric shapes and a single color brick color that resemble the minaret’s design. It is made of camel leather that symbolizes the function of the minaret as a guide for camels and caravans.
Image Credits
Image One: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Two: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Three: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2020
Patents
Trademark Registration Number: 323838
Year of Trademark Registration: 2018
Jurisdiction: Intellectual Property Center of the State Organization for Registration of Deeds and Properties of the Islamic Republic of Iran

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