Mengjia Li · CLIENT: Northeastern University
Save Calendar is a series of illustrations created for a calendar on the theme of saving food. The illustrations show a farm field through the four seasons of spring, summer, autumn and winter. Colors change with each season, so the four periods are easy to tell apart. A symmetrical composition in a Chinese style gives the images a modern look. Month and season information is placed at the top of each sheet. The drawings were made with computer software and printed at 800 by 800 millimeters. The series shows the hard work of farmers and reminds people to value food.
Press Kit
- Unique Properties
- By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Economy, field, seasons change, illustration design, Chinese style
- Production Technology
- Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
- Project Duration
- In Shenyang, a major agricultural product producing province, in 2020 .
- Operation Flow
- This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
- Research
- Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
- Inspiration
- It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
- Image Credits
- Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020
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