Xue-Wei Chen · CLIENT: Sean Coffee
Sean Coffee is a gift box designed for a Taiwanese coffee brand. The package consists of a black outer box, an inner lining and illustrated cards. The illustration shows a coffee expert roasting beans in a forest, in a warm fluorescent orange tone that recalls ripe coffee cherries. Seven Pantone inks and layered printing are used, together with foil stamping and embossing. The inner cards can be replaced according to different themes, which keeps the outer box in use, lowers printing costs and reduces the carbon footprint.
Press Kit
- Unique Properties
- Sean Coffee is a Taiwanese brand known for its exquisite coffee. We believe in the art of roasting small batches of single-origin beans to perfection. With our new slogan, "Unleashing the Multifaceted Imagination of Taste," we invite customers to experience the journey from coffee origins to their cup. The packaging includes a black outer box, inner lining, and illustrated cards. We enhance the premium coffee experience with techniques like foil stamping and embossing. To ensure consistency and flexibility, we recommend replacing the inner cards based on different themes, reducing printing costs and our carbon footprint.
- Dimensions & Packaging
- L33xM26.2xH7.2cm
- Tags
- coffee, beans, flavor, illustration, package design,
- Production Technology
- We enhance the premium coffee experience with Using 7-color Pantone special inks and layered printing techniques like foil stamping and embossing.
- Project Duration
- The project started in September 2022 in Taiwan.
- Inspiration
- The packaging illustration features our coffee expert, Sean, roasting beans in a forest, immersing consumers in the essence of our coffee. The warm "fluorescent orange" color complements the aromatic coffee cherries. Using 7-color Pantone special inks and layered printing, we capture the diverse and rich flavors of Sean Coffee.
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