GarryVeda Design Bureau · CLIENT: Green Revolution
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
Press Kit
- Unique Properties
- Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA.
This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes.
The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside. - Dimensions & Packaging
- Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width
- Tags
- cannabis, can, box, pills, medication, relax, US
- Production Technology
- Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout.
For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles. - Design Challenge
- Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.
- Project Duration
- The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
- Operation Flow
- The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.
- Research
- This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.
- Inspiration
- The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
- Patents
- Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348
Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
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