Andromachi Kakava · CLIENT: ABC Design Communication
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Press Kit
- Unique Properties
- Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. - Dimensions & Packaging
- Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
- Tags
- cosmetics, frezyderm, serum, silver, packaging
- Production Technology
- The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action. - Design Challenge
- The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2022 in Athens.
- Operation Flow
- Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
- Research
- Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered. - Inspiration
- The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
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