Chang Ming Hu · CLIENT: AJA Architects Associates
Setoff is a compound exhibition and sales store for kitchenware in central Taipei. The store covers 240 square meters across three floors. The first and second floors each hold two exhibition areas, while the third floor holds one exhibition area and an office. Natural materials and low saturation colors are used on the ceiling, floor and walls, so the exhibits remain the focus. A foggy gray brand wall displays building materials and hardware samples in a row. Light belts join the ceiling and the wall to extend the space.
Press Kit
- Unique Properties
- This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
- Dimensions & Packaging
- This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
- Tags
- Interior, Taiwan, Exhibition, Taipei, Commercial
- Production Technology
- The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.
Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.
The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.
The ceiling design is the representation highlighting the design details. - Design Challenge
- The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
- Project Duration
- The project started in October 2021 and finished in May 2022 in Taipei.
- Operation Flow
- The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
- Research
- Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
- Inspiration
- The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Press releases are available in 1 languages.