Mohammadreza Eslamparast · CLIENT: SHADLEE Co., Ltd.
Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.
Press Kit
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020. - Patents
- Copyrights belong to Shadlee Juice Makers
Press releases are available in 1 languages.