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Press Release

Sheneve Store

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Sheneve Store by Michelle Zhou
Sheneve Store by Michelle Zhou
Sheneve Store by Michelle Zhou
Sheneve Store by Michelle Zhou
Sheneve Store by Michelle Zhou

Michelle Zhou · CLIENT: Ninemix Design

Sheneve is a bridal store interior of 400 square meters located in the old town of Wenzhou. The design was inspired by a slim lace wedding dress. Translucent gradient perforated aluminum panels form a light arc that appears to float on the concrete facade. Inside, soft lace curtains replace the original solid partition doors, so the areas remain separate while the space stays flexible. Light gray paint changes in texture with the daylight. An extendable curved golden tube display lets the dresses move freely instead of standing in fixed corners.

Press Kit

Unique Properties
Sheneve is located in the old town of the city, which is originally composed of reinforced concrete facades without using a gentle approach to integrate the whole building. On the contrary, neutral heavy aluminum awning is used, which is processed into light arc "floating" on the building's facade, expressing the unique elegance and tenderness of women in a neutral mood.
Dimensions & Packaging
The project covers a total of 400 square meters.
Tags
Interior, Commercial, Store, Penetrate, Around, Reform, Flow, Minimalist, Art
Production Technology
Translucent gradient perforated aluminum plate through the plane layout, so that this has a certain weight of the material become more light. Soft lace gauze curtain instead of the original entity partition door, so that the function of regional division, but also let the big space more flexible. The light gray Malay paint makes the space match the illumination of different time points to have different texture.
Design Challenge
The original structure of the old house has got many pillars that divide the space and block the areas in advance, also the noisy surrounds and bad lighting conditions, that seriously interfere with the progress of the design work, so how to create a unique space in this specific environment become a big problem.
Project Duration
The project started in April 2019 in Wenzhou and finished in October 2019 in Wenzhou.
Operation Flow
The extensible circular tube curve display abandons the conventional display mode, so that the wedding dress is not arranged in a fixed corner, but with an extended golden tube to let the wedding dress wander irregularly in the space.
Research
In the preliminary investigation, the designers found that there is a unique small courtyard in this space, so it is possible to establish a dialogue between the outdoor and the indoor. By breaking the original partition wall and the extensible curve display, the designers can extend to the outside to achieve the purpose of visual expansion. They also use various translucent materials to partition the area, so that the function is independent and the space can be shared.
Inspiration
The inspiration for this project comes from a wedding dress called adore, which is a transparent and slim dress with beautiful lace patterns. Because it has a specific significance for Party A, this case extracted the exclusive material and characteristics of this wedding dress, and played in the design space. On the basis of environmental protection and low cost, designers use transparent materials to create low-cost but high-value commercial space.
Image Credits
Image #1: Photographer Changle Wu, Sheneve, 2019.
Image #2: Photographer Changle Wu, Sheneve, 2019.
Image #3: Photographer Changle Wu, Sheneve, 2019.
Image #4: Photographer Changle Wu, Sheneve, 2019.
Image #5: Photographer Changle Wu, Sheneve, 2019.
Patents
Copyrights belong to Changle Wu, 2019.

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