Gamze Binici · CLIENT: Gamze Binici
Shyne is a wellness drink that combines beauty and nutrition, blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within. The design balances skincare minimalism with the energy of a beverage, using soft pastels, clean typography, and a bold signature graphic symbolizing radiance and inner beauty. An elegant typographic logo and warm, inviting palette convey freshness, confidence, and modern wellness, creating a brand identity that feels refined and focused on beauty, health, and self care.
Press Kit
- Unique Properties
- Shyne is a wellness drink that merges beauty and nourishment, thoughtfully blending fruit extracts with collagen, hyaluronic acid, and vitamin c to support glow, hydration, and vitality from within. It is designed for those who see wellness not only as a habit, but as a form of self care and expression, a daily ritual to feel radiant and confident.
- Dimensions & Packaging
- 12 fl oz. Beverage Can
- Tags
- wellness, collagen, drink, branding, packaging, beverage
- Production Technology
- Soft pastel colors were used to establish a light, minimal base, and a bold signature graphic was introduced in a striking, energetic hue to add focus and vitality. This vibrant element symbolizes radiance, confidence, and inner beauty, the essence of what Shyne represents. By pairing this dynamic visual language with clean, balanced typography and carefully structured layouts, the brand gained both elegance and recognizability.
- Design Challenge
- The main challenge in this project was finding the perfect balance between the clean, minimal aesthetic often associated with skincare and the lively, colorful personality of a contemporary beverage brand. The goal was to create something that feels fresh and inviting while still exuding a sense of sophistication and purity.
- Project Duration
- The project took 2 months to complete, in London, UK.
- Operation Flow
- Bringing together the ideas of energy, wellness, and beauty by blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within.
- Research
- Achieving the harmony between a skincare and beverage brand required extensive exploration of color, form, and composition to ensure that every detail communicated both clarity and energy.
- Inspiration
- The inspiration was the brand's name itself and the main purpose of the product, bringing together wellness and beauty in a functional drink.
- Image Credits
- Gamze Binici
Press releases are available in 1 languages.