House Of Forme · CLIENT: House of Forme
Sia Jewelry's latest space evokes the inherent beauty of the Earth. The design blurs the distinction between crafted and natural elements, showcasing the brand's craftsmanship. The atmosphere is established through materials like travertine, rammed earth walls, and microcement flooring, resembling a vault preserving precious objects. The monolithic rock installation at the center acts as both a focal point and a display island. The ceiling's undulating forms and layered textures mimic natural stratification, creating a cave like atmosphere.
Press Kit
- Unique Properties
- SIA Jewelry’s newest Hong Kong space, themed as a Nature’s Vault, offers an intimate and immersive experience. Inspired by the stillness of caves, the design features a travertine reception desk, rammed earth walls, & microcement flooring that mimics a dried riverbed. A monolithic rock installation serves as a striking focal point and ample display space. Our details towards the layered ceiling, lighting, and organic furnishings complete the narrative, telling the story of the jewels' creation.
- Dimensions & Packaging
- The size of location is 290 square feet.
- Tags
- interior design, jewelry, retail design, luxury design, immersive, cave, serene, furniture design
- Design Challenge
- A cohesive layout & presentation is achieved despite limited & irregular space. Wall spaces are strategically used to convey the theme & maximize function. The walls are finished with rammed earth & earthy textured paint, while organically shaped display cupboards are integrated into them, preserving the cave-like aesthetic along with functionality. The organic form of furnishings, such as the sofa, conceal the space’s irregularities, offering comfort for clients to appreciate nature's treasures.
- Project Duration
- SIA Jewelry is located at Central, Hong Kong. The design started in February 2025, and was completed in August, 2025.
- Research
- Details permeate every corner of the space to communicate the core theme. Jewels are presented as natural relics on organic rock stools in the window display. Within, the ceiling mimics the stratification of a cave. Its undulating form emits a moon-like glow that bathes the display below. Bespoke Opalite wall lamps cast a soft radiance accentuating the textural details of the jewels, while the grotto-like lighting at the entrance calls to the beginning of the experience.
- Inspiration
- The space reminds one of the profound beauty held within the Earth. Through SIA Jewelry’s craftsmanship, we seek to blur the lines between the crafted & the natural world. Like a vault preserving treasures, SIA Jewelry unveils the mysterious gem once hidden within the Earth with care. Organic forms in the space visualises the ancient processes of geological formation & the formation of precious gems, while undulating forms & rich layers evoke the feeling of a hidden cave brought to the city.
- Image Credits
- Photography by Dennis Lo
Press releases are available in 1 languages.