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Press Release

Simply Gift Shop

A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design

23 April 2021

Simply Gift Shop by Chu Ting Fai
Simply Gift Shop by Chu Ting Fai
Simply Gift Shop by Chu Ting Fai
Simply Gift Shop by Chu Ting Fai
Simply Gift Shop by Chu Ting Fai

Chu Ting Fai · CLIENT: Chu Ting Fai

Simply is a gift shop interior located in Macau. The shop sells souvenirs, candy and toys. The design is inspired by the atmosphere of the circus, simplified into curved forms. Cone shapes create decorative columns and a domed ceiling. Colorful surfaces are used to attract children and families passing by. The shop front is fully open to give a welcoming feeling. Simple materials are applied, including curved glass reinforced gypsum columns, wallpaper on the walls and ceramic floor tiles. The shop covers about 52 square meters.

Press Kit

Unique Properties
The retail mainly provides souvenir product, candy, toy...etc. To fit the aim of youth demographic, a colorful design and circus atmosphere will help to draw attention to the kids and family whose walk through. A fully open shop front also helps to have a welcome feeling.Decided to bring the curved shape with cone, to form of decorative column and domed ceiling structure, curvature of the Circus, in simplified way.
Dimensions & Packaging
It is about 52 square meters in area.
Tags
circus, gift shop, colorful, candy
Production Technology
Simple materials are used for this project. GRG curved column, different kind of wallpaper applied on wall, ceramic tiles for the floor. Special venetian paint applied to Facade.
Design Challenge
The hardest part of this design are technical construction issue. The making and fabrication of the curved vertical roller shutter used almost one month.
Project Duration
The project started in March 2019 and finished in November 2019 in Macau.
Operation Flow
The project had been appointed to us during the main building still under construction period. We tried to understand the design style of adjacent area based on design drawings and renderings. After few round of discussion and presentation to Owner, Circus design style had been confirmed.
Research
Designer did many research of circus design in different countries, find out the most iconic elements of circus, and simplified the elements to applied on the design.
Inspiration
The World need more fun under global pandemic. As a souvenir shop under this new development, the retail operator try to take a different approach to others, this store in inspired from the amazing ambiance of Circus atmosphere, to allow their customer with a different shopping experience: Cheer and Fun.

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