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Press Release

Snow Mountain Lounge Marketing Experience Center

A' Design Award 2024 Silver Winner in Interior Space and Exhibition Design

20 April 2024

Snow Mountain Lounge Marketing Experience Center by Song Han
Snow Mountain Lounge Marketing Experience Center by Song Han
Snow Mountain Lounge Marketing Experience Center by Song Han
Snow Mountain Lounge Marketing Experience Center by Song Han
Snow Mountain Lounge Marketing Experience Center by Song Han

Song Han · CLIENT: Galaxy Holdings

Snow Mountain Lounge is a marketing experience center in Chengdu, China. The interior serves several roles, including an urban exhibition hall, a government service center and a community art center. The space is divided into clear zones that suit different needs. A central installation named Aurora Polaris extends about 300 meters and is made from many pieces of acrylic, giving a transparent and light appearance. Interior and exterior surfaces flow into each other. Light is used throughout to support sharing, openness and interaction. The project was completed in 2021.

Press Kit

Unique Properties
This design focuses on presenting a dual-marketing experience center engaged in industry, business, office, residence and hotel among other aspects. Besides, it will serve as municipal urban exhibition hall, community-oriented government service center, urban garden community art center and so on. For these reasons, there should be a subtle balance between grand vision, futuristic space and design individuality because it lies at the core of designing process.
Dimensions & Packaging
Installation artwork namedAurora Polaris,The length is about 300 meters.
Tags
Creation City、Snow Mountain Lounge
Production Technology
We build a large installation named “Aurora Polaris” This cryogenic work of art is created on a cosmic scale using many pieces of acrylic. So, you can imagine how transparent and ethereal it is. Wow, it’s an epitome of sparkling beauty and ultimate mystery!
Design Challenge
First, the exterior facades and the interior spaces blend into each other without showing any sign of unnatural design or fabrication. Second, various spaces interactive with light are used to the greatest extent possible for the sake of sharing, opening, and interaction with humans.
Project Duration
The project started in January 2021 in Chengdou and finished in October 2021 in Chengdou, and was exhibited in Chengdou in October 2021.
Operation Flow
One building pokes into the azure sky while another gets half-embedded into the earth. One building is folded and turned while another is rolled and lapped.
Research
The space must be alive.
A human in the space should be beautiful.
The space should be embracive.
Inspiration
The entire building looks like a sparkling diamond just discovered or a bright, ethereal wing. But when it comes to interior design, all our effort is to divide the space into different zones strictly and adapt those zones to various needs for the space.
Image Credits
Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2021.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2021.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2021.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2021.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2021.

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