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Press Release

Song Bag

A' Design Award 2026 Bronze Winner in Fashion and Travel Accessories Design

15 April 2026

Song Bag by Songmont
Song Bag by Songmont
Song Bag by Songmont
Song Bag by Songmont
Song Bag by Songmont

Songmont · CLIENT: Songmont

Song is a bucket bag inspired by the Eastern swallow kite and its lightweight bamboo framework. An O shaped support structure on both side panels uses supple, resilient leather to hold a crisp silhouette without rigid linings, while the back panel stays soft to the touch. The bag is made of vegan leather produced from recycled ocean plastic and other waste materials, with a tumbled surface texture. A cross lock system with a double bar snap and a magnetic buckle allows secure storage and quick access. A detachable strap and a removable inner pouch permit handheld or crossbody use.

Press Kit

Unique Properties
The bag innovatively integrates the lightweight yet sturdy construction of Eastern swallow kites, translating the U shaped stress distribution observed in bent bamboo strips into an O shaped support structure. The structure adopts supple, resilient leather for self support, enabling the bag to maintain a crisp silhouette. A cross lock system combines a mortise and tenon dual bar snap with a magnetic buckle for secure storage and quick access, meeting user needs through humanized details.
Dimensions & Packaging
product dimensions, 190 mm x 170 mm x 200 mm
Tags
Bucket Bag, Structure of Eastern Swallow Kites, O Shaped Support Structure, Soft yet Structured, Recycled Vegan Leather, Dual Security Cross Lock System
Production Technology
The bag employs vegan leather made from recycled ocean plastic and other waste materials, providing a delicate texture, excellent elasticity, and lasting durability while promoting a circular economy. Treated with a tumbling process, it boasts a well textured surface, enhancing visual layering and offering a gentle touch.
Design Challenge
The core innovation is a lightweight structure that offers a soft yet structured solution. The bag utilizes an O shaped support structure on both sides. The structure adopts supple, resilient leather to mimic the U shaped stress distribution observed in bent bamboo strips, enabling the bag to maintain a crisp silhouette even when carrying heavy loads, with no rigid linings required. It is strategically placed along side panels and handles, ensuring areas like the back remain soft to the touch.
Project Duration
The product was first designed in June 2018 and launched in early 2019. It underwent an iterative redesign in Beijing in June 2025, and the new 3.0 version will be officially launched in Beijing in March 2026.
Operation Flow
The bag introduces a dual security cross lock system: a horizontal mortise and tenon double bar snap supports one handed locking or unlocking, while a vertical magnetic buckle allows one second opening or closing. This ensures secure storage and convenient access.
With a detachable, adjustable strap and a removable inner pouch, the bag delivers multiple carrying options like handheld or crossbody and allows compact storage, easily adapting to daily commuting, casual outings, and business travel.
Research
Traditional bags often struggle to balance softness with crispness: too soft and they are prone to deformation, too rigid and comfort is compromised. In response, this product innovatively draws inspiration from the swallow kite, using supple leather to create a structure that provides moderate support while ensuring softness and a minimalist aesthetic. Combined with a cross lock system and an adjustable strap, it fully meets the demand of modern users for both aesthetic appeal and practicality.
Inspiration
Inspired by the Eastern swallow kite, this bag translates the kite making logic, where lightweight bamboo strips are scientifically arranged to lend soft paper both stability and tension, into an O shaped support structure on both sides, reinterpreting the functionality and aesthetic appeal of traditional craftsmanship in a modern manner.

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