Yeqin Chen · CLIENT: Dali Foods Group
Souldar Cracker is a packaging design for a chocolate flavoured soda cracker snack. The product is placed at the centre of the visual composition. On the left side, a clear layout arranges the crackers at different distances to expand the sense of space within a limited area. Chocolate sauce falls from the top of the pack like rain, turning a static scene into a dynamic one. Brown is used as the main colour to express the flavour. The outer carton is made of ivory board, and selected elements are printed with gold stamping. Each cracker is wrapped individually inside the box.
Press Kit
- Unique Properties
- The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
- Dimensions & Packaging
- Size: 210(L)*150(W)*50(H) mm
- Tags
- Chocolates, soda cracker, snacks, Packaging Design, Branding
- Production Technology
- Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
- Design Challenge
- When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
- Project Duration
- The project started in May 2020 and completed on July 2020, Shantou.
- Operation Flow
- The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
- Research
- Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
- Image Credits
- Yeqin Chen
- Patents
- Copyrights belong to Dali Foods Group, 2020.
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