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Press Release

Spirit Interactive Digital Camera

A' Design Award 2016 Iron Winner in Digital and Electronic Device Design

22 April 2016

Spirit Interactive Digital Camera by Yu Hiraoka
Spirit Interactive Digital Camera by Yu Hiraoka
Spirit Interactive Digital Camera by Yu Hiraoka
Spirit Interactive Digital Camera by Yu Hiraoka
Spirit Interactive Digital Camera by Yu Hiraoka

Yu Hiraoka · CLIENT: Yu Hiraoka Design

Spirit camera is a great object to bring to exquisite bars because this camera is not only for capturing quality times, but also as a fashion item for people who want to look attractive. The shape was inspired by luxurious alcohol bottles, and the switches look similar to bottle caps which people twist them to use.

Press Kit

Unique Properties
This camera is a great item to bring to an elegant bar because this camera is not only for capturing fun times, but also as a fashion item for people who want to look attractive.
I took inspiration of this styling from luxurious alcohol bottles, and I made main interfaces look like bottle caps which people twist them to use.
Dimensions & Packaging
Size: W75 D14.5 H72 mm
Tags
Camera, Digital, Elegant, Contemporary, High tec
Production Technology
Material: aluminium
Design Challenge
The big challenge was to simplify the usability of the camera in an interactive way.
Project Duration
This work was developed in Milan in 2013.
Operation Flow
This camera is manipulated by two unique and interactive switches and a touch screen with a unique graphic interface.
Research
In my research phase, I focused on interaction and interface of cameras and unique GUI designs of other gadgets, such as iPod and iPad.
Inspiration
Many people bring the digital camera to record fun times when they go to an elegant bar. And they also dress up to make themselves comfortable or look attractive.
Image Credits
Yu Hiraoka Design

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