Xin Meng · CLIENT: Shanghai Jiao Tong University
The organizer of HCM (Hongqiao container market) uses the container as the basic unit to freely build the market space required. Stacked cubes is a promotional project for this market, including font design, posters and videos. As a container themed creative community, this market provides residents with a variety of creative entertainment. The designer has designed a new font, which is inspired by the free combination of containers.
Press Kit
- Unique Properties
- Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
- Dimensions & Packaging
- This visual design has no fixed size and can be used according to the size of the media.
- Tags
- Graphic Design,Brand, poster, Font design, Modularizatio
- Production Technology
- Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
- Design Challenge
- The challenge of this project is the design of fonts.
- Project Duration
- The project was launched in Shanghai in January 2022 and completed in April 2022.
- Operation Flow
- This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
- Research
- The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
- Inspiration
- The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
- Image Credits
- Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng
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