Jia Cheng · CLIENT: Statice GmbH
Statice is a Berlin-based company that offers a data anonymization solution for the development of privacy-compliant technologies. In this project, dynamic design and vivid colors conveyed an impressive visual identity system. The conversion of the two "D" (original data to synthetic data) constitutes the brand name "S", which leads to useful and unique visual features. The eye-catching colors not only from "statice (Sea lavenders)" also a color directly reflects the brand's identity and builds trust, further highlight the brand's image.
Press Kit
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
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