Mateusz Obarek - Gravite Design · CLIENT: Su-2 Kiteboards
The SU-2 Kiteboards Etno Collection is a series of kiteboards inspired by African design and tradition. The collection consists of five board types, and each type is intended for a different activity, including lightwind, freestyle and split boards. The split boards are composed of three elements. Each board is made of wood and carbon, and measures 450 mm in width and 1480 to 1550 mm in length. Colorful printed patterns recall traditional masks and shields. The graphics are applied by digital printing. The collection was developed in Poland between 2017 and 2019.
Press Kit
- Unique Properties
- The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
- Dimensions & Packaging
- 450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon. - Tags
- kiteboards, su2, gravite, obarek
- Production Technology
- Digital print design, wood and carbon board
- Design Challenge
- The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
- Project Duration
- The project started in 2017 and finished in Poland in 2019
- Operation Flow
- The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
- Research
- Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
- Inspiration
- African Roots Inspired
- Image Credits
- photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski
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