Chou In Leong · CLIENT: The Cultural Affairs Bureau
Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.
Press Kit
- Unique Properties
- This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation. - Production Technology
- pencils, music wires, rulers
- Project Duration
- This is a subsidy program held every year. This is the relevant poster for 2015-2016.
- Operation Flow
- i try to do some easy reading visuals.
- Research
- Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time. - Inspiration
- The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
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